International Marketing Management Major Franklin University Switzerland

In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.

Foundation Courses (15 credits)

• BUS 115 - Financial Accounting
• BUS 135 - Introduction to Business Systems
• BUS 136 - Marketing in a Global Context
• MAT 201 - Introduction to Statistics
• POL 112 - Markets, Policy and Administration

Management Requirements (15 Credits)

• BUS 226 - Managerial Finance
• BUS 306 - Quantitative Methods and Dynamic Forecasting
• BUS 353 - Strategic Management Theory
• BUS 357 - Global Information Systems
• BUS 410 - Organizational Behavior and Leadership

Marketing Requirements (18 Credits)

• BUS 256 - Marketing Research Methods
• BUS 274 - Brand Management
• BUS 285 - Integrated Marketing Communications
• BUS 342 - Green Marketing and CSR
• BUS 383 - Digital Marketing and Web Analytics
• BUS 385 - Consumer Behavior in International Marketing

Capstone Requirement (3 credits)

• BUS 455 - Global Strategic Management

Departmental Electives (3 credits)

One of the following:

• BUS 236T - Marketing for Movies
• BUS 243 - Personal Finance

Electives (3 credits)

One of the following:

• COM 105 - Introduction to Communication and Media Studies
• COM 202 - Fundamentals of Interpersonal Communication
• PSY 203 - Theories of Personality
• PSY 210 - Cognitive Psychology
• PSY 201 - Social Psychology
• SOC 100 - Introduction to Sociology

Note: Prerequisites may be required for courses outside of the major.